Using Social Media to Increase Teens’ Access to Your Services

Type: eLearning
Date: November 2015

This training contains a video presentation from November 2015

About this Training

Because more than 8 in 10 American teens look for health information online, family planning and other health clinics have an opportunity to develop a vibrant and robust online presence to successfully reach adolescents. However, many public health agencies have little to no online presence, thereby missing these opportunities to reach potential adolescent clients.

This training will increase knowledge about how adolescents access health information, enable participants to identify considerations in creating a social media outreach strategy, and provide tools and guidance to create a safe and engaging social media presence.

Who Should Participate

Community educators and outreach workers who want to create social media campaigns to reach adolescent clients should register.


After completing this online training, participants will be able to:

  • Describe trends in adolescent health information seeking behavior
  • Define social marketing and its relevance in a new media landscape
  • List key considerations and potential pitfalls involved in the creation of engaging social marketing content

Registration & Fees

The training is free of charge. There is no fee for a certificate of participation.

Continuing Education (CE)

Continuing education is not available for this webinar.


Kenny Neal Shults is the principle consultant with Connected Health Solutions, an organizational development consultancy. He has over 20 years of experience working with service organizations across the country to develop sound, innovative, measurable, engaging, and respectful strategies for engaging with key vulnerable populations.

Kenny specializes in public health and behavior-change program and curriculum development surrounding a variety of at-risk populations. In 1999, he developed some of the first program objectives and evaluation strategies for agencies using the Internet to reach clients in online venues, and later developed the first policies, procedures and protocols for agency use in minimizing liability and ensuring ethical service delivery.


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